Hybrid from London
Breathing Life Into a Wellness Brand, Community, and App
THE COMPANY
Breathpod is one of the UK’s leading breathwork companies, known for merging music, community, and deep expertise in the wellness space.
THE BRIEF
When Breathpod was ready to launch their app and grow their public presence, they brought WellWell on as their Fractional Marketing Director. We were hired to lead a 6-month rebrand and marketing transformation—including positioning, strategy, storytelling, and digital infrastructure.
WHAT WE DID
○ Full Brand Audit & Strategy
○ New Squarespace Website
○ App Strategy & Content Architecture
○ Art Direction & Brand Shoot Production
○ Newsletter Creation & Automation
○ Social Media & Content Systems
○ Brand & Visual Identity Guardian
THE RESULTS
☼ Full-funnel marketing strategy from brand awareness to community engagement and user acquisition
☼ Secured hundreds of app sign-ups and early adopters before the release
☼ Launched new website, attracting Squarespace as a paid partnership
☼ Stunning campaign assets, product messaging, and a new digital presence to support growth
☼ Increased social media visibility through improved content systems
OUR APPROACH
We joined as the third member of the Breathpod team and deeply immersed ourselves in the mission: to create a digital sanctuary for breathwork that felt both clinically sound and emotionally resonant. We joined the live sessions, took part in the retreat, and read the book—we were all in.
For the rebrand, we liaised with a design agency, collaborated with a graphic designer, and art directed with the photographer; all of whom contributed to the final look and feel of the brand.
We then crafted an intuitive content system for the app and a marketing roadmap that positioned Breathpod as both a tool for transformation and a trusted guide for everyday well-being. With a limited in-house team and ambitious vision, we acted as a strategic partner, seamlessly supporting launch—from product to digital presence.
THE CHALLENGE
Despite having an influential founder, a devoted community and an exciting app on the horizon—the brand needed an internal system, visual cohesion, and growth plan. Our task was to further flourish a scalable, digital experience on the web and app—without losing emotional depth or brand clarity.
OUR IMPACT
Breathpod successfully launched their app as a highly trusted, high-converting wellness brand with strategic storytelling, a visually powerful website, and a strong digital presence.
CREDITS
Brand Photos by Calum Douglas
Film Photos by Henry Kim
OUR NOTES
Brand-building is rarely linear. It takes pivots, decisions, and space to think clearly. But with the right guidance, even the most chaotic launch can lead to resonance and real growth.
Collaborations with other creative minds can be game-changing. Don’t underestimate the power of outsider influence. Bring on non-wellness designers to add in new flavour.