⚈ COMMUNITY-GROWTH

⚈ CAMPAIGN ACTIVATION

A creative marketing studio

for high-growth startups and scale-ups.

⚈ ART DIRECTION

( EST.2024 )

⚈ VISUAL SYSTEMS

⚈ PARTNERSHIPS

↳ Founded by Jesslyn Guntur, WellWell was born out of an unyielding desire to integrate working well with living well.

WHO WE WORK WITH

We help B2B and B2C companies build scalable marketing systems by operating as your embedded Fractional CMO to turn vision into traction.

GET IN TOUCH

  • Health, mental well-being, sleep, nutrition, fitness, human performance.

  • AI-enabled products, consumer tech, wellness tech, apps.

  • Architecture, design, interiors, real estate development, creative studios.

  • Regenerative ventures, climate tech, environmental innovation.

  • Creative communities, cultural platforms, mission-led brands.

SECTORS WE SERVE

Hey! I’m Jesslyn. シ

I’m a Fractional CMO and brand strategist working at the intersection of wellness, health tech, design, and consumer innovation. My work blends strategy, storytelling, creative direction, and growth planning into one holistic, human-led approach.

I was born in Jakarta, raised by New York, and lived abroad in London. I spent a decade running marketing and communications for architecture, tech, and design studios before launching WellWell—working with clients from Google, Toyota, and LEGO to Nike, NASA, and Noma to shape narratives that moved culture, business and markets.

Now I partner with early-stage and scaling founders who want their marketing and brand story to feel as considered as their product or service. I believe in integrating working well with living well (hence WellWell), and I help teams build clear positioning, intentional growth systems, and content that feels genuine. I also oversee Slow Construct, a global community of architect-makers, where I explore how creative work becomes cultural capital.

    • Founder, WellWell Studio (2023-Present)

    • Director of Communications, Accept & Proceed (2021-2022)

    • Sr. Communications & PR Manager, Bjarke Ingels Group (2017-2020)

    • Marketing Lead, REX (2016-2017)

    • Creative Production, Compass (2014-2016)

    • BA in Architecture, New York University (2012-2015)

  • ( CV ) ( LINKEDIN )

    ↳ When needed, I join forces with trusted graphic designers, photographers, videographers, animators, and other creatives.

SCHEDULE A CALL

OUR VALUES

  • People connect with meaning, not marketing jargon. We build brands that feel grounded, honest, and emotionally resonant.

  • Your brand should be impossible to confuse with anyone else. Depth and clarity beat noise every time.

  • A brand isn’t just a logo. It’s the infrastructure and system that drives retention, revenue, and long-term trust.

Our work blends strategy, creative direction, and real-world execution.

GET STARTED

WHAT OUR PARTNERS SAY

  • "We gained a structured approach to all our marketing planning with Notion, a clearer understanding of our tone of voice, and the best ways to communicate our work and services. I also now see the potential and impact of in-person events/happenings and the value they can have for attracting clients or other relevant stakeholders."

    ⚈ SYSTEMS + B2B PARTNERSHIP

  • “Our brand is now in a stronger position than it was when you first joined us. For that, we’re extremely grateful."

    ⚈ BRAND REFRESH

  • "Thank you for all the effort poured into our startup! I really hope we have the possibility of working together again. Hopefully NYC becomes a reality and that pop-up we have envisioned becomes the perfect opportunity to reconnect professionally."

    ⚈ MARKETING STRATEGY

  • "I think you have a huge strength in event-building and networking, and that you can offer a lot of value for companies with the budget to prioritise these type of strategies.”

    ⚈ BRAND ACTIVATION