WellWell is a lean, strategic studio that works with you—not just for you. Our approach is fractional, collaborative, and streamlined: we join your team in-house to guide your brand from within. Not just to deliver assets, but to offer clarity, direction, and a lasting framework you can grow into.
Our scope is holistic: we treat strategy as a grounding force, design as a language, and marketing as a conversation. Our goal is to empower: when our work is done, you won’t need us anymore—and that’s the point. We share our insights and knowledge along the way to make your brand stronger, smarter, and self-sufficient.
Our aim is to help you align your inner compass with your outer voice—whether you’re launching something new, pivoting into your next chapter, or simply finding your way back to what matters.
WHO WE WORK WITH
We’re interested in the business of what it means to be well, live well, work well—this concept is embedded in our creative process, the partners we choose to work with, and our own practice of living and being. We love working with purpose-led founders and innovators who value depth over noise.
Health, Wellness, Longevity · Fem-tech, Health-tech · Creative Culture · Sustainable Hospitality, Tourism, F&B · Climate Innovation
OUR OFFERINGS
Brand Design + Strategy
Impactful positioning, narrative, voice, and visual identity.
Web Design + Build
Strategic, clean websites built to grow with your business.
Fractional CMO
In-house marketing support to guide sustainable growth.
OUR TEAM
WellWell is intentionally lean but purposefully expansive. When needed, we draw from a trusted team of designers, photographers and collaborators to build a bespoke crew.
JESSLYN GUNTUR, FOUNDER & CREATIVE DIRECTOR
Jesslyn is a strategist and creative director working across design, wellness, and innovation. As Fractional CMO, Jesslyn helps founders articulate better stories and build meaningful brands—while leveraging AI for depth and intentionality. She also started Gubns, a creative collective for architect-makers redefining the boundaries of design.
With a background in architecture and over a decade leading communications for global firms like Bjarke Ingels Group and Accept & Proceed, Jesslyn brings a multifaceted approach to brand strategy—one that explores more expansive definitions of creativity, care, and the human experience.
A first-generation, full scholarship NYU graduate and alumna of Harvard GSD’s summer program, she was born in Jakarta, raised in New York, and now works remotely with founders worldwide.
OUR VALUES
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We follow inner musings as closely as we run audits and market research.
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We build in slowness and space, trusting that better ideas come from calm environments.
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We design from the inside out, aligning messaging and visuals to emotional truth.
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We lead with authenticity, not ego jargon, or false perceptions. Just honest, thoughtful work.
Listen to your gut, it’s as much your mind as your heart.BOOK CLUB
These books have shaped how we think about business, creativity, and being human.
We share new reads in our newsletter, Field Notes: On the Business of Becoming.