ABOUT US
At WellWell, we empower purpose-driven founders and businesses with the tools and support they need to grow meaningful brands, independently and for the long-term. Our holistic, fractional approach offers in-house, senior-level expertise in branding, strategy, and marketing. We’re not another external agency or outsourced freelancer—we’re partners in helping you create a brand that thrives long after our collaboration ends.
Our design process is rooted in authenticity, with visuals that reflect your values and vibes with your audience. Our marketing approach is educational, empowering you with the skills, systems, and strategies to sustain and expand your brand, without the need for endless retainers. The end-goal? To give you the confidence and tools to lead your brand into the future—with intention and impact.
WHO WE WORK WITH
As our name suggests, we’re interested in the business of what it means to be well, live well, work well. This concept is embedded in our creative process, the partners we choose to work with and our own practice of living and being. If this resonate, let’s chat.
Well, well.SERVICES
Brand Strategy & Identity
Fractional Marketing
Website Design
Frontend Development
Social Media Strategy
Brand Partnerships
Events & Exhibitions
CAPABILITIES
Visual Direction
Strategic Planning
Squarespace Websites
Client Empowerment
SEO Optimisation
AI-Enhanced Marketing
Beehiiv Newsletters
Our collaboration is a process of co-creation, from unearthing a vision to giving it form and enabling it to thrive on its own.
Listen to your gut, it’s as much your mind as your heart.-
We follow internal musings and wanderings as closely as we run market research and competitor audits.
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We encourage space, time, and freedom to create from a place of joyful possibilities and expansive opportunities.
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We trust our instincts to navigate positioning and messaging, carefully intuiting the myriad of perceptions.
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We lead with absolute authenticity and speak from a place of genuine truth—no hiding behind egos or polished facades.
OUR VALUES
Jesslyn Guntur, Founder & Creative Director, WellWell
Jesslyn is a strategist, curator, and creative director working at the intersection of architecture, design, and emerging technologies. She is the founder of WellWell, a strategy studio that helps creative and wellness innovators clarify their direction, tell better stories, and build meaningful brands—while leveraging AI to support slowness, depth, and intentionality in creative work. She is also the founder of Gubns, a global platform and curatorial initiative that showcases the work of architect-makers.
With a background in architecture and over a decade of experience leading communications for global firms such as BIG-Bjarke Ingels Group and Accept & Proceed, Jesslyn now weaves together brand strategy, creative thinking, and community building to explore more expansive definitions of creativity and care.
Jesslyn is a first-generation, full scholarship college graduate from New York University, a summer design participant at Harvard Graduate School of Design, and an alumna of America Needs You. She was born in Jakarta, raised in New York, and is currently based in London.
BOOKS WE LOVE
We’re adamant life-learners and enjoy sharing books that aid our creative process with new ways of thinking and imagining.