⚈ COMMUNITY-GROWTH
⚈ CAMPAIGN ACTIVATION
A creative marketing studio
for founders who want clarity, momentum, and a brand that incites people to take action.
⚈ ART DIRECTION
( EST.2024 )
⚈ VISUAL SYSTEMS
⚈ PARTNERSHIPS
↳ Founded by Jesslyn Guntur, WellWell was born out of an unyielding desire to integrate working well with living well.
WHO WE WORK WITH
We help early and growth-stage companies build strategic foundations, from brand positioning to go-to-market systems, and operate as your embedded Fractional CMO to turn vision into traction.
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Health, mental well-being, sleep, nutrition, fitness, human performance.
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AI-enabled products, consumer tech, wellness tech, apps.
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Architecture, design, interiors, real estate development, creative studios.
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Regenerative ventures, climate tech, environmental innovation.
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Creative communities, cultural platforms, mission-led brands.
SECTORS WE SERVE
Hey! I’m Jesslyn — Fractional CMO, brand strategist, and founder of WellWell. シ
My background spans architecture, design, marketing, communications, and PR. I’ve led comms strategy full-time for global practices like Bjarke Ingels Group and Accept & Proceed, where I managed clients from Audemars Piguet, Toyota, and Virgin Hyperloop to growth-driven startups across wellness, tech, and culture.
Born in Jakarta, raised in New York, and a four-year stint in London, I bring a global mindset and multidisciplinary approach shaped by architecture’s rigor, design’s intentionality, and marketing’s demand for clarity and performance.
↳ When needed, I join forces with trusted graphic designers, photographers, videographers, animators, and other creatives to support under my brand guardianship.
OUR VALUES
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People connect with meaning, not marketing jargon. We build brands that feel grounded, honest, and emotionally resonant.
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Your brand should be impossible to confuse with anyone else. Depth and clarity beat noise every time.
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A brand isn’t just a logo. It’s the infrastructure and system that drives retention, revenue, and long-term trust.
Our work blends strategy, creative direction, and real-world execution.
HEAR FROM OUR PARTNERS
“Our brand is now in a stronger position than it was when you first joined us. For that, we’re extremely grateful.”
⚈ BRAND REFRESH
"Thank you for all the effort poured into our startup! I really hope we have the possibility of working together again. Hopefully NYC becomes a reality and that pop-up we have envisioned becomes the perfect opportunity to reconnect professionally."
⚈ MARKETING STRATEGY
"I think you have a huge strength in event-building and networking, and that you can offer a lot of value for companies with the budget to prioritise these type of strategies.”
⚈ BRAND ACTIVATION
"We gained a structured approach to all our marketing planning with Notion, a clearer understanding of our tone of voice, and the best ways to communicate our work and services. I also now see the potential and impact of in-person events/happenings and the value they can have for attracting clients or other relevant stakeholders."
⚈ SYSTEMS + B2B PARTNERSHIPS