We build and scale brands with depth and distinction.

Which of these scenarios describe your position?

FRACTIONAL

◦ You have a strong product/service, but it’s not catching on and you don’t know why. You need smarter marketing, deeper differentiation and sharper storytelling.

◦ You’ve just raised a large sum. You need senior marketing expertise to accelerate traction and sharpen your go-to-market.

◦ You’re scaling but can’t hire a full-time CMO yet; burn rate is real. You need senior leadership without the +$250k price tag.

◦ Your investors want results and quick wins. You need a strategy partner who knows where to invest, what to prioritize, and how to maximize ROI.

◦ You’re building a community but growth is stagnant. You need partnerships, events, collaborative content, and possibly ads.

PROJECT

Our Services

Basic

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Intermediate

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Advanced

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WHY FRACTIONAL WORKS

Expertise

Cost

Integration

Support

Impact

WellWell: Fractional CMO

Senior brand + marketing lead with multi-industry experience.

Retainer structure, no equity, fraction of full-time salary.

Flexible scope and team that grows with you; built to scale.

Embedded partner: strategic + tactical involvement.

Clear brand strategy + creative systems + marketing execution aligned to growth goals.

Traditional CMO Hire

Limited to one person’s background; learning curve.

$250K+ annually + equity + benefits.

Risk of mis-hire, cultural misfit or outgrowing internal hire.

Reactive, dependent on internal resources.

Success tied to long-term retention (or turnover risk).

Traditional Agency Hire

Broad team but often siloed, less embedded in your business.

Often hidden costs + markups, scope creep, dependence.

Scope-bound, change orders cost extra, inflexible.

Transactional + external, limited to deliverables.

High volume deliverables, variable quality, not always aligned with vision.

Q&A

  • Because you may not need one yet, it’s too expensive, or it’s too risky. With WellWell, you get senior-level leadership without the overhead of a full-time salary, benefits, or long hiring cycles. It’s flexibility with targeted impact—tailored to where your business is now.

  • Most agencies focus on one piece of the puzzle: brand, marketing, or communications. We bring a holistic approach that ties all three together. As your embedded partner, we work internally with you to ensure each aspect of the business is aligned.

  • Absolutely fine. We don’t replace your team, we strengthen it! Think of WellWell as the senior leadership layer that provides direction, structure, and big-picture strategy. If needed, we can oversee your freelancers or junior team members to ensure every effort ladders up to measurable growth.

  • We have a 3-month minimum engagement for fractional retainers. After that, founders can choose to to renew our support on a monthly basis. One-off projects have its own defined timeline agreed by both parties. We can also help you decide on what structure/timeline makes sense based on your goals and budget.