On Coming Home: Thoughts on Returning to New York
After nearly 4.5 years in London, I'm back in the Big Apple—for now.
But not to get back on the grind or climb any ladders. Not even to build momentum, but to set a new rhythm entirely. Because I don’t see this move as just a relocation—it’s a recalibration.
When I first moved to London, I was still carrying the architecture world on my back—its intensity, its beauty, its blind spots. Over time, I gravitated toward something slower, more expansive. I founded WellWell to explore what it really means to build consciously, market meaningfully, and collaborate with care.
Now, back in this fast-paced city where I grew up, can I hold on to these intentions without re-entering the noise, the hamster wheel, or the illusion that hustling is healthy? Can I continue to work slow and go for aimless wanders, trusting that the quiet moments are when intuition strikes gold? That sitting in stillness—instead of sprinting—get you there faster, calmer, and wiser?
☾ ON UNCERTAINTY
I have no idea what awaits me for this chapter in New York. Just as I had no idea that London would bring me WellWell—my quiet rebellion to embrace the art of working softly and consciously.
So despite the unknowns ahead, I'll bring with me the key principles that will lay the foundations of my future work. I trust that putting my own views and voice out into the world will allow me to attract—not chase—the founders who share the same values and interests in building visionary legacies.
Ambiguity is to be embraced, not feared, because in it lies an invitation—an opening to reimagine what can be carried forward and what is ready to be released.
☾ ON REFRAMING
Living and working abroad in London has taught me that clarity comes not from certainty, but from the chaos of the unknown and the patience to settle the mind for the answers to appear. It’s taught me that growth isn’t always loud or immediate. And that there is power in reflecting, debriefing, and not having all the answers.
Coming back to New York feels like coming home to both a city and a self with new eyes—not truly a local, but not quite an outsider. This version of me returns with softer edges and stronger boundaries, shaped by years of building abroad and navigating the space between disciplines, cultures, and ways of working.
☾ ON ANCHORING
I’ll still be working globally. But for the time being, New York will serve as my anchor whilst my next destination loads. Whether I’m consulting with a client in Singapore, organising a brand activation in Brooklyn, or collaborating with a graphic designer in London, I remain committed to designing systems that are human, thoughtful, and attuned to where we are now—and where we’re going.
If you’re building something honest, healing, and quietly radical, I’d love to hear from you. This is a season of collaboration, intuition, and grounded growth. And if you’re curious to follow what unfolds next, I’ve just launched a new journal and newsletter, Field Notes, part notebook, part dispatch, part love letter to this practice of building better.
Welcome to my next chapter.